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Dear Professional, Today the business of being a club tennis professional demands more than just expertise in teaching and playing the game. To have a successful career, a club pro must also possess a vast array of managerial, marketing, financial and public relations skills. Net Profit was created to help you attain these business skills. It teaches you sound business principles to use within your club operation to generate enthusiasm among your staff, excitement among your members, and most of all, pride and profits for yourself and your club. Furthermore, Net Profit makes it easy for you and your staff to evaluate your personal qualities, skills and experiences that will assist you in defining your goals and objectives. Net
Profit
was designed to present the information I found necessary to advance my career
as a club tennis professional. Because
of the amount of information available within the industry, it
will not provide a detailed look at teaching techniques or drills. The program will however give the newcomer a complete
overview of life as a club tennis professional. It
will give the struggling pro the systems and structure necessary to turn his
career around, while providing the established tennis professional with the
information he needs to improve his existing operation. I've found that pros
after completing this program initially continue to use it as a basic
reference guide on a regular basis. Finally, it should give all club general
managers the insight to better understand the value of his or her club's tennis
professional. Creating
Net Profit is not a new idea.
For years I've read books, attended seminars, written articles, given
seminars, surveyed pros and talked to knowledgeable people within the tennis industry.
This was done with the idea that someday I would have the time to
complete such a project. I feel
fortunate that my circumstances gave me this opportunity. I am presenting this information to you not only from my
research, but also from my experiences. I've
walked in your shoes. I've played and taught around the world, given instruction
to players from tiny tots to world ranked professionals.
I have been an assistant pro, head pro, director of tennis, director of
sports and general manager. I have
run pro shops, pro tournaments, fund-raisers and numerous USTA events.
I've been involved in the planning, construction and development of a
major tennis facility. As a
national speaker, I've visited outstanding tennis clubs and talked with top
leaders within the tennis community.
Having been a general manager of a country club, I gained new
insights into what a manager looks for in a tennis professional. As an active
member of the Club Managers Association of America and the International Health,
Racket and Sports Club Association, industry information was readily available.
During presentations at club manager conventions, I have had the opportunity to
talk with hundreds of managers that had questions about their tennis
departments. I understand what
managers and owners think about tennis professionals and the performance
standards they expect from us. My
eighteen years on divisional and national boards for the United States
Professional Tennis Association was an outstanding experience.
It gave me access to valuable information about the tennis industry while
also allowing me to develop friendships I will have forever. Tennis has taken good care of me through the years. My hope is that Net Profit will make your life as a tennis professional a lot easier. I wish you nothing but the best in your development as a tennis professional and businessperson. Sincerely, Dave Sivertson President, Net Profit
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Send mail to dsivertson1@verizon.net
with
questions or comments about this web site.
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