ABOUT THE AUTHOR:
Dave Sivertson of La Quinta, CA
Profile:
- Business management professional specializing in the sports club industry and recognized nationally for success in the tennis industry.
- Extensive experience in planning, building, marketing, promoting and managing tennis / sports clubs.
- Recognized for outstanding leadership, astute business judgment and innovative program development.
- Reputation has earned member/employee confidence through personal relationships and a commitment to service excellence.
Professional Tennis / Athletic / Club Experience:
2018 to present
The Club at PGA West - La Quinta, CA
Sports Club Director (Tennis, Pickleball, Fitness, Bocce, Petanque, Swim, Dog Park, Kids Club)
- Staff of 22
- 10 Tennis Courts (hard, clay) / 16 Pickleball Courts
- 80 Group Exercise classes a week
- 450 Members playing Bocce
- 300 Pickleball players
2016-2018
Canyon Creek Country Club - Richardson, TX
Director of Tennis
- 22 Tennis Courts (hard, indoor climate, clay)
- Nine full time tennis professionals
- 450 Members playing USTA leagues
- Full service pro shop
2011 - 2013
Mission Hills Country Club - Rancho Mirage, CA
Director of Tennis & Athletics (Tennis, Athletics, Group Exercise, Spa, Bocce/Pickle Ball, Swimming and Croquet)
- Mission Hills is a 1,700 acre development that included 3 golf courses, 34 tennis courts (hard, clay and grass), pool, fitness center, spa and grass croquet courts. The Club is home of the Kraft LPGA Championships.
- The tennis facility was named USTA Tennis Facility of the Year in 2009.
- Mission Hills was host of the 1976 and 2006 Davis Cup matches.
- Responsible for the 17,000 square foot Sports Club Clubhouse and its operations.
- Supervises a staff of 54 employees.
- www.missionhills.com
- www.clubcorp.com
2006 to 2011
Braemar Country Club, Tarzana, CA
Director of Tennis & Athletics
- Braemar Country Club is a 36-hole family club that includes a tennis department that ranks among the best in the nation. The tennis club has been named the United States Tennis Association / Southern California “Tennis Organization of the Year”. The Club has 20 courts, a tennis staff of 23, a fully stocked pro shop, over 40 USTA teams and an active junior development program. The club has over 2,200 members.
- Supervised the construction and hired employees for the new fitness center.
- www.braemarclub.com
- www.clubcorp.com
2001-2004:
Mission Hills Country Club - Rancho Mirage, CA
Director of Tennis/Director of Sports (Tennis, Athletics, Swimming and Croquet)
- Mission Hills is a 1,700 acre development that included 3 golf courses, 26 tennis courts (hard, clay and grass), pool, fitness center and 5 grass croquet courts. The Club is home of the Kraft Nabisco LPGA Championships and the tennis facility has been the past practice site for some the world’s top players.
- Mission Hills was host of the 1976 and 2006 Davis Cup matches.
- Responsible for Sports Club operations including tennis, athletics, swimming, croquet, pro shop and restaurant.
- Held focus groups, recommended criteria and worked with architects to develop plans for a 17,000 square foot, $4 million athletic facility expansion.
- Worked with department heads to provide the guidelines, structure and action plans for the Club’s Member retention program.
- www.missionhills.com
1998 – 2000:
Metropolitan Club of Austin - Austin, Texas
General Manager
- Club Profile: 38,000 sq. ft. on the 12th and 13th floors of One American Center in downtown Austin (6th Street and Congress). Annual budget: $3 million. Number of Members: 1,533. Number of Staff: 65. Business/Dining Club includes main dining room and five private meeting/dining rooms. $1.3 million annual F&B sales. Sports Club includes racquetball, basketball, free weights, resistance equipment, cardiovascular room, running track, group exercise rooms, personal training, massage and full locker room with amenities, wet areas and attendants.
- Responsible for balancing member, employee and financial needs.
- Implementation of new computer networking technology.
- Exceeded growth objectives for revenue and membership in 1998/1999.
- Membership survey results YTD through April 2000: Benchmarked against 20 other Business/Sports Clubs in United States – Ranked #1 in service/staff, dining experience, creating friendships/relationships and member involvement.
- Club was closed in May 2000 because of rent escalation.
1998:
ClubCorp International - Austin, Texas
Management Systems Training
- Training in all the core disciplines of the club business. This included membership, food and beverage, athletics and accounting. Work was completed over six months at City Club of San Francisco, Lost Creek Country Club in Austin, Metropolitan Club of Austin and Plaza Club of San Antonio.
- Received ClubCorp’s Membership, Food & Beverage and Private Party Certifications and completed STAR University training in Dallas.
- www.clubcorp.com
1995-1998:
Net Profit, Inc. - Austin, Texas
President
- A consulting and publishing company designed to work with owners, boards, club managers and department heads to evaluate their tennis/sports operations, recommend objectives and help plan the strategy necessary to produce the desired result. The author of Net Profit: The Business Program for Club Tennis Professionals.
- www.netprofittennis.net
1989-1995:
Westwood Country Club - Austin, Texas
General Manager
- Club Profile: 28,000 sq. ft. clubhouse on 10 acres along Lake Austin. Annual budget: $2.5 million. Number of Members: 730 families. Number of Staff: 70. Club includes main dining room and three private dining rooms. $700K in annual F&B sales. Sports Club included 19 tennis courts (hard/soft), pro shop, racquetball courts, squash courts, resistance equipment, cardiovascular room, group exercise areas, large swimming and diving pool, children’s learning center and 40 boat slips.
- Responsible for balancing membership, employee and financial needs.
- Increased club initiation fees from $3,000 to $11,000.
- Monitored the quality and value of all products and services.
- Protected the assets of the club.
- www.westwoodcountryclub.com
1984-1989:
Westwood Country Club - Austin, Texas
Director of Sports
- Directly responsible for all tennis operations and hired/supervised the department heads of racquetball, squash, fitness, swimming, pro shop and learning center.
- Planned and supervised construction of $2 million sports expansion.
1977-1984:
Westwood Country Club - Austin, Texas
Director of Tennis
- Responsible for facility development/maintenance, staff development, instruction/activity programming and pro shop operations.
- Named Texas Tennis Club of the Year by Texas Tennis Association.
- Named one of the “top ten” pro shops in the U.S. by Tennis Magazine.
Professional Business Experience:
2013-2016
Consolidated Armor Products, LLC - Addison, TX
CAP Architectural - Houston, TX
CEO
- Consolidated Armor Products and CAP Architectural manufacture ballistic and architectural glass products. The company has 25,000 square feet in Addison and laminates glass for companies including Facebook, Under Armour and Theranos. CAP Architectural in Houston has 15,000 square feet and does back-painted glass and glass etching. CAP Arch also does high end glass installations for many downtown Houston construction projects.
- www.caparmor.com
- www.caparch.us
2004-2006:
Secur*Glass Corporation - Carrollton, TX
President
- Secur*Glass Corporation manufacture ballistic glass and armored vehicles. The company provided replacement glass for over 6,000 of the Humvee's being used in Iraqi in 2004 as well as armored vehicles able to withstand heavy rifle fire. The companies occupied 90,000 square feet of space and had 100 employees. Total sales reached $21 million in 2004.
- I was hired to provide the leadership, structure, systems and constructive culture needed for two rapidly growing companies.
- www.securglass.com
2001:
Net Profit, Inc., President - Austin, Texas
Project Manager, World of Tennis Condo renovation
- Selected project manager for a $1.5 million exterior renovation of 106 condominiums at Lakeway’s World of Tennis complex near Austin, TX.
- Revised construction bid package. Interviewed contractors and secured 6 bids for the project. Finalized details for contract, bonding and insurance requirements. Made presentation and recommendation to Board of Directors. Completed test building based on scope of work to be completed. Interviewed new project manager candidates, recommended hire and trained new project manager to complete renovation. Project considered a success, saving $700K from the original bid.
2000 – 2001:
Norwood Promotional Products, Inc. - Austin, Texas
Director of Business Development / Corporate Training Director
- Business Profile: Norwood is the largest promotional products company in the world with sales of $453 million in 2000. It has 4,100 employees. The corporate office was in Austin with decorating plants in 12 US locations.
- Responsible for identifying new sales opportunities. Created the Norwood Solutions Program designed to build distributor confidence through education, services, communication and loyalty programs. Created pilot distributorship program for PGA golf professionals.
- Researched, developed and opened new Account Management Center. Secured 6,000 sq. ft. site, coordinated computer / telecommunication systems installation and created training program for 15 new account managers.
- Created corporate sales training programs for Regional VP’s of Sales, Field Account Managers, Teleweb Account Managers and Sales Coordinators. Training programs were based on 37 learning objectives.
- www.norwood.com
Education:
1971 – 1973:
California State University at Long Beach, CA
Business Management
1969 – 1971:
Chabot College - Hayward, CA
General
Professional Affiliations:
- Club Managers Association of America (1991 to 1997).
- United States Professional Tennis Association (since 1973).
- International Health, Racquet and Sports Club Association (1985-1995).
- United States Tennis Association (Life Member).
Professional Contributions:
- USPTA: President of the Texas Professional Tennis Association. Ten years on United States Professional Tennis Association’s National Board of Directors. Past chairman of the following USPTA national committees: budget, finance, long range planning, education, nominating and public relations. National Certification Tester for seven years.
- USPTA: One of only 150 tennis professionals in the U.S. holding a “Master Professional” certification out of 15,000 tennis professionals
- CMAA: Speaker at national, regional and chapter conventions.
- IHRSA: Speaker at national convention.
- CLUB INDUSTRY: Author of 400-page business program for club managers and tennis professionals to improve the productivity and profitability of their tennis club operation. The program is divided into four sections: strategic planning, product development, human resources and profitability
Awards, Rankings and Recognition:
- 1985 named “United States Tennis Professional of the Year” by the United States Professional Tennis Association.
- 1981 and 1982 named “Texas Tennis Professional of the Year”.
- 1990 received the “Lloyd Sessions Award” for education by the Texas Tennis Association.
- 2017 ITF World Team Gold Medal Winner - Men's 65 / Croatia
- 2018 ITF World Team Gold Medal Winner - Men's 65 / Orlando, FL
- 2016 Winner USTA National 65 Hard Court Singles Championship.
- 2017 Winner USTA National 65 Indoors Singles Championship
- 2019 Ranked #2 Men's 65 Singles by USTA
- Part owner of San Antonio Racquets, World Team Tennis
- Coach of the National Kenyan Tennis Team in Nairobi.
- Clinician for the Japanese Professional Tennis Association
- Associate Producer of Lone Star Tennis television program
- Currently one of two advisers for the USPTA “Pro Shop Certification” program.
Interests and Activities:
- Competitive tennis, golf and computers.
Family:
Married 32 years to Jeanne. Jeanne is a Life Coach, who received her Master’s degree from University of Texas,
