Getting Started. The Net Profit Family. The Learning Process. The Role of the Tennis Professional: An Overview. Objectives of a Modern Tennis Professional. Success List for the Tennis Professional. Being a Successful Assistant Pro. Wants and Needs of the Club and Professional. Example of One Professional’s Role. Tennis Operations Six Step Formula for Success.

Chapter 2:

Asset Building. Take a Look at Your Life. Goals Produce Balance of Life. Asset Building Begins Through Personal Insight. Goal Setting, Dreams and Experiences. Sixty Personal Qualities. Sixty-two Skills and Experience Areas. Time Management. Common Traits of Successful People. Financial Fitness Give You More Options. Staying Physically and Mentally Healthy. Putting Happiness in Your Life.

Chapter 3:

Net Profit System. Net Profit System: Tennis Operation’s Management. Cycle of Success. Six Step Analysis to Better Strategic Planning. Strategic Planning: Tennis Operations. Getting the MOST Out of Strategic Planning. SHOW Your Members Outstanding Products. Take a STEP Towards Evaluating Performance. Product Standards the Key to Performance. Using the Net Profit System: Step 1. Project Analysis Sheet: Step 2. Developing the Strategic Plan: Step 3a. Assignment of Tactics: Step 3b. Implementation of the Plan: Step 4. Evaluating the Project Results: Step 5.

Section II. Product Development

Chapter 4:

Facilities. Strategic Plan: Facilities. Designing and Upgrading Your Facility. Evaluating Your Facility. Survey Results: Improving Your Facility. Difference Between Hard and Soft Courts. Hard Court Surfacing Options. Soft Court Maintenance. Creating the Perfect Soft Court. Using Calcium Chloride on Soft Courts.

Chapter 5:

Programming. Strategic Plan: Programming. Strategic Plan: Instructional Programming. Developing an Instructional Program. Junior Programming: A Profit Center. Working With Juniors. Strategic Plan: Activity Programming. Giving Members Reasons to Participate. Club Activity Survey Results. Participating the Key to Member Retention. Defining Member Events. Programming: Know Your Options. Ladies Programming Should Be Taken Seriously. Developing Flexible Men’s Programs. Junior Programming Is Centered Around Instruction. Formula For A Great Program. Evaluating the Success of Your Event. Producing a Yearly Tennis Calendar. Sample Calendar of Events. Twelve Months of Tennis Events.

Chapter 6:

Pro Shops. Strategic Plan: Pro Shops. Inside the Pro Shop Business. Sample Budget and Financial Statement. Pro Shop Profitability. Evaluating Your Pro Shop. What to Look for in Pro Shop Design, Upgrades, Inventory and Personnel. Operation’s Manual Check List. Defining Your Philosophy. Knowing Your Target Market. Understanding Why Members Buy. Projecting an Image. Successful Buying Comes Through Knowing Your Members. Inventory Mix Options. What to Look for in Inventory. Advertising and Promotion Generates Activity. United States Racquet Stringers Association a Must.

Section III. Human Resources

Chapter 7:

Team Building. Strategic Plan: Team Building. General Policies for the Operation’s Team. Example of the Tennis Rules. Creating an Operation’s Manual for Your Department. Creating an Employee Manual. Manager’s Handbook: What to Include. Be Careful Who You Hire. Position Profile Sheets. Organizational Chart. Job Descriptions Necessary to Accomplish the Plan. Recruiting the Key to Any Successful Team. Interviewing a Potential Team Member. Questioning the Applicant. Team Interview Questionnaire. Equal Employment Opportunity Guide. Selecting Team Members. Valued Team Members. Problem Solving Easier Than You Might Think. Leadership Skills: A Requirement for Tennis Professionals. Seven Traits of Effective Leaders. Net Profit System Questions Make Meeting Productive. Team Profile Sheet. Team Member: 90 Day Evaluation. Team Member Evaluation.

Chapter 8:

Communication. Strategic Plan: Communication. Making a First Impression. Understanding Your General Manager. What Your General Manager Wants in a Tennis Professional. Strategic Plan: Club and Manager. Know Your General Manager’s Objectives. Dealing With Committees. Communication Through the Operating System. Tennis Committee / Pro Relations. Bring Committees and Manager Solutions. Twenty-five Ways to Thank Volunteers. Member Retention: Key to Club Success. Helping a New Member Get Into the Club System. New Member Orientation Sheet. Member Feedback is Essential to Reaching Objectives. Community Services is Everyone’s Responsibility. Computers: Just Do It. Controlling Your Anger. Promoting Programs. Newsletter: What to Include. All Successful Pros Belong to a Teaching Pro Association.

Chapter 9:

Emergencies. Strategic Plan: Emergency Preparedness. Creating an Emergency Program. Medical Emergencies: Problems and Solutions. Medical Emergency Check List. Medical Emergency Accident Report. Property Emergencies: Problems and Solutions. Property Emergency Check List.

Section IV. Profitability

Chapter 10:

Financial Performers. Strategic Plan: Financial Performers. Financial Terms. Creating a Budget. Operating and Capital Budget Sheets. Description of Operating Budget Categories. Tennis Department Budgeting Options. Sample Two Year Budget / Actual. Win / Win Situation: Compensation and Contracts. Structuring an Employment Contract. Contract Check List. Using a Letter of Understanding. The Employment Process. Employee vs. Independent Contractor. Check List for Independent Contractor. Legal Compensation for Assistant Pros. Tracking Activity. Developing a Business Plan for the Bank. Securing a Bank Loan. Anything is Negotiable. Asking for a Raise.

Step by Step Learning Approach.

What You'll Find Inside